Blu-ray, also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs will offer consumers an unprecedented HD experience.
To add to this feature came the Microsoft's partnership with Disney..
The steady and inevitable descent of the DVD into technological obsolescence might have been accelerated this week by Microsoft's announcement that it is partnering with Disney to offer movies and television programs through the Xbox 360 Live Marketplace. The announcement was made Tuesday at a Microsoft press conference held at the E3 Media and Business Summit in Santa Monica, California.
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